Digital Cameras

The world of digital camera buffs was once again divided by Leica, the German optics manufacturer. The new Leica v-lux 20 has got the enthusiasts falling over themselves and the cynics once again levelling the accusing finger of exploitation at Leica. The argument is this: the Leica v-lux 20 is essentially the same digital camera as the Panasonic TZ10, with the same chassis and Leica lens, 3in 460k monitor and 720p HD video recording. The principle difference is in the video formatting; the Leica v-lux 20 captures in Motion JPEG, while the TZ10 uses the superior AVCHD Lite. The Leica is also £225 more.

Now, the cynics are accusing Leica of exploiting their brand name to extort money from people for an inferior product. The enthusiasts are enthralled by the Leica offering and are claiming that they can easily see features and improvements and styling worth the hefty price difference.

With manufacturers of digital cameras providing key parts and features for other brands, it is worth considering before you buy your digital camera just what it is that you’re paying for.  Is it worth paying over the odds for a big name brand, when you can get the exact same components in one of their competitor’s cameras for a lower price? Or is it worth spending more (a lot more) on the name to ensure that the life of the product, its servicing and repair needs and spares (and of course, any upgrades that become available) are consistent with your original investment?